The Founding Philosophy at NDK's Core

NDK was founded in 1948 as a vehicle for contributing to theprosperity of society and world peace through our service tocustomers.That philosophy is founded on a belief that providing reliable, high-quality, attractive products at an appropriate pricecan be useful to customers and can, by extension, help societyprosper.Moreover, the founder believed that enhancingcommunication among people through accurate informationwould promote international understanding as a cornerstone oflasting peace.This belief was generated by the founder,Masamichi Takeuchi, from his experiences of the war.Today, we apply this founding philosophy in every facet of our business, and hold an annual commemorative event where all employees gather to share and reaffirm our devotion to this founding philosophy.Through out NDK’s history, we have endeavored not only to amass skills and technologies, but also to earn customers’ trust.To that end, our manufacturing practices are built on the  “three Gsenba, genbutsu, and genjitsugo and see, get the facts, grasp the situation,  the fundamentals of manufacturing.In that way, we can establish solid reliability by upholding a level of quality that ensures our products work accurately in all environments.Moreover, we frequently visit our customers so as to anticipate their needs and propose the ideal products.In this way, manufacturing, sales, and engineering divisions are able to work as a cohesive unit to meet a diverse range of needs, and to innovate and stay abreast of society’s everchanging demands.Elsewhere, we are actively involved in the creation of international standards for electronic components as a member of the International Electrotechnical Commission’s technical committee on piezoelectric devices.In that capacity, we contribute to the establishment of Japanled global standards, the expansion of the crystal market, and a larger market share for Japanese products.Also, we were the first Japanese company to adopt International Financial Reporting Standards (IFRS).  Our involvement in international standard activities and our adoption of IFRS is an illustration of our desire to stay ahead of trends and cement our status as a trusted global partner.在NDK的历史中，我们不仅努力积累技能和技术，而且努力赢得客户的信任。为此，我们的制造实践建立在“三个g”的基础上——真知、真知和真知——即观察、获取事实、把握形势和制造的基本原理。通过这种方式，我们可以通过保持质量水平来确保我们的产品在所有环境中准确工作，从而建立坚实的可靠性。此外，我们经常拜访我们的客户，以预测他们的需求，并提出理想的产品。通过这种方式，制造、销售和工程部门能够作为一个有凝聚力的单位工作，以满足各种各样的需求，并创新和跟上社会不断变化的需求。

Vision for NDK in the Future

Regarding business environment, it is expected that the number of Advanced Driver Assistance Systems (ADAS) installed in automobiles will increase and that 5G smartphones will become more widespread as progress are made toward upgrading infrastructure for the nextgeneration communication standard 5G base stations.As a result, crystal devices are expected to be increasingly in demand for automotive electronics, 5G base stations and 5G smartphones, which are the Company’s priority focus fields.In automotive market, NDK has been supplying crystal devices since the beginning of the move toward the electrification of automobiles in the early 1970s and has earned the trust of customers for decades.As 5G requires highly accurate and highly reliable crystal devices that meet the needs for high frequencies and miniaturization, NDK started developing blanks utilizing photolithographic processing technology in 2008 and has accumulated technical expertise through extensive trial and error.  NDK will provide the highly reliable and highprecision products required in the 5G era using technical expertise accumulated over years and continue to contribute to the creation of a safe, secure, and comfortable society进口晶振编码